Innovations changing social relations, evolving technology, commercial practices becoming increasingly sophisticated. Everything changes and always faster.

Principles instead, when they are solid, tend to remain constant over time. For this we have tried to define a set of fixed points that we have enclosed within the frame of a Manifesto.

We put down this as a sort of litmus test in order to identify the path to the core of the coming future.

An evolving Manifesto to help thinkers, leaders, makers, entrepreneurs to reduce the gap between personal goals and the realization of projects for the well-being of as many people as possible.

GUIDING PRINCIPLES TO NAVIGATE THE SHIFTING SOCIETY OF THE FOURTH INDUSTRIAL REVOLUTION

APPLYING THE HUMAN MIND TO GENERATE A POSITIVE IMPACT ON THE WORLD

Conscious Progress is the mentality for implementing the proper balance of coexistence between the entrepreneurial soul and the human soul of alla society stakeholders.

It is the way of creating intellectual and emotional satisfaction for the individual and cultural value and ecological prosperity for the community, maintaining a level of sustainable wealth for all.

A mentality that provides the reversal of the aggressive dimension of capitalism in favor of a careful culture in which work becomes a source of personal growth and professional achievement.

PREPARING TO CONQUER THE UNFORESEEN CHALLENGES OF TODAY AND TOMORROW

The continuous acquisition of new knowledge is now an essential condition in any person’s life. Education and training, at any level, are no longer only a means of getting a job or gaining wealth, but also a framework for personal growth.

From the dominant context in which learning has been seen as a place, and not as an activity, for a certain part of life, traditional thinking has moved to a new dimension: the Learning Society.

A society that believes that learning is for everyone, nobody excluded, aware that people learn differently and aiming to provide the infrastructure, both physical and virtual, to be successful.

ADAPTING THE SPEED OF TECHNOLOGY DEVELOPMENT TO THAT OF OUR UNDERSTANDING

Technology itself is not ethical. Trying to stop technological development would only turn into a fight against windmills.

Rather than regulating it, we must pave the way to promote a new approach that in the next 10-20 years will allow us not to be defeated by its unstoppable progress.

To achieve this we must change the profit-based paradigm into an ethical-based one having as primary objectives the great challenges of our time. From climate change to the creation of an egalitarian society, up to a sustainable economy.

MAKING THE MOST OF THE DRIVING FORCE OF STORYTELLING TO MAKE THE CHANGE WE NEED

Every major change is always supported by a compelling, and engaging narrative. It’s fundamental when it comes to taking a new path.

A diverse narrative informs why the world must change, describe what we can do, clarify what actions we must take. And above all, constantly remind people where it is worth investing one of the most limited resources: their attention.

Stories have the power to encourage people to think about which stories remain in the shadows and need to be brought to light to bring about change.

“CHANGE IS THE LAW OF LIFE. AND THOSE WHO LOOK ONLY TO THE PAST OR PRESENT ARE CERTAIN TO MISS THE FUTURE”.

JOHN F. KENNEDY

MAKING ROOM FOR FAILURE AS A WAY TO ACCELERATE THE ACHIEVEMENT OF GLOBAL BALANCE

In a rapidly changing society people need space to experiment, fail and get involved again. Failure can act as a guide for endeavours worth taking.

Failure drives change. Markets are desirable not because they lead to improved knowledge, but because they provide a process for learning from our mistakes.

By preventing the opportunity to fail we harm not only who has failed, but also the whole society, denying ourselves to learn how to best allocate resources.
Without failure there is no economic growth or improvement in human well-being.

RETHINKING NEW WAYS TO ACHIEVE GROWTH BY ALWAYS LOOKING AT IT WITH NEW EYES

Each challenge, to be overcome, requires a new perspective. The ability to look at things from a new point of view, to ask questions whose answers are not entirely exhaustive.

This is the Vuja-Dé mindset. The ability to get into a situation you’ve been in a thousand times before, but look at it as if it were the first time.

Unlearn and relook, to be aware of the opportunities that have always gone unnoticed. It can mean reversing hypotheses about cause and effect, or focusing on what apparently matters least.

EXTRACT VALUE FROM WHAT IS ALREADY AVAILABLE TO OPTIMIZE RESOURCES AND EXPAND WELL-BEING

The meaning is contained in the prefix “RE”, coming from the ancient Latin word RES which means “thing”.

Re-evaluate. Re-cycling. Re-discover. Re-inventing. Re-use. Re-vitalizing. This basically means re-covering and re-organizing the value we all are surrounded by.

This concept represents the continuum on which all innovation is based. It is about creating combinations between things from the past and things from the present. It is about integrating new things into existing contexts and to enhance the things we take for granted to create new opportunities.

GIVING PEOPLE BELONGING, AUTONOMY AND COMPETENCE TO ENCOURAGE CHANGE

In the society of dematerialization where things are disappearing right before our eyes, people no longer care about owning and showing physical things.

Once basic needs such as food, income, housing are met, people feel more intangible needs such as being part of something wider, pursuing values and passions and putting their skills and talents to good use.

For this reason, innovation has two souls: a technical and a social one. Social innovation is the key to a more sustainable society. The way to perceive technological progress not as a threat to the future, by improving people empowerment and collective action.

TO ACHIEVE A BETTER SOCIETY WE MUST KEEP ON SPREADING KNOWLEDGE AT THE PACE WE HAVE DONE IN THE LAST TWO DECADES

EXPLORE MORE

Get a broader perspective on bigger challenges, new technologies and an evolving society where the only thing that remains constant is change.

The Big Picture

A Top View Vision Of The Contemporary Society

Sonder Manifesto

A Manual To Head Towards A Stimulating Future

Future Skills

Skills To Acquire To Stay Competitive In The Long Term

Future Scenarios

Create Alignment Around A Shared Future Vision

CHANGE THE WORLD WITH US

Get In Touch Today And Help Us Build A Better Society

GET ON BOARD