Innovations changing social relations, evolving technology, commercial practices becoming increasingly sophisticated. Everything changes and always faster.
Principles instead, when they are solid, tend to remain constant over time. For this we have tried to define a set of fixed points that we have enclosed within the frame of a Manifesto.
GIVING PEOPLE BELONGING, AUTONOMY AND COMPETENCE TO ENCOURAGE CHANGE
In the society of dematerialization where things are disappearing right before our eyes, people no longer care about owning and showing physical things.
Once basic needs such as food, income, housing are met, people feel more intangible needs such as being part of something wider, pursuing values and passions and putting their skills and talents to good use.
For this reason, innovation has two souls: a technical and a social one. Social innovation is the key to a more sustainable society. The way to perceive technological progress not as a threat to the future, by improving people empowerment and collective action.