INCREASE MESSAGE SPREADING
A Story Spark To Enhance Business Engines
Whether you are an entrepreneur, an organization leader or a business professional, narrative is an essential skill. In a competitive market, those who excel in this skill stand out from the competition.
Some people think business narrative is just telling stories. And that’s true when companies use a baseless narrative gimmick.
Actually, a well-structured narrative placed within a wider context and associated with defined objectives is something very different: it is the art of narration as a persuasive communication strategy, declined on different stakeholders.
CONSUMING A STORY MEANS LIVING IT
Narrative: A Critical Managerial Skill
Narrative is an ancient virtual reality technology that specializes in simulating human problems.
Business narrative is a precise strategy that must be targeted on a solid basis and consistent with the brand values.
But the business narrative is even more. It’s about behaviours, values, culture, with attention to the cases that can interfere with the reputation.
CRAFT AND TELL VALUABLE STORIES
Whether it’s to encourage stakeholders to see your value proposition or to make people want to be part of your world, without a story there are only transactional elements but no relationship.
The relational element depends on purposeful Storytelling. A consistent narrative for establishing a relationship with customers, employees, teams, all of them.
FRAMEWORK & STRATEGY
Define the narrative framework of the narrative and develop a communication strategy to engage the audience
NARRATIVE KEY FACTORS
Identify the key factors of each powerful story (culture, values, beliefs, talents, ideas, purpose)
ENGAGEMENT TECHNIQUES
Techniques to attract people’s attention and guide their involvement in a compelling way
TRANSMEDIA MESSAGE
Creation of messages and transmedia formats on multiple platforms using different technologies
No Audience Care For Numbers. They Wants To Hear The Story
Business narrative is a very misunderstood but excellent tool for creating value. Many companies use narrative as a means of advertising their growth or offer. In doing so, they miss the opportunity to expand the reach of their message.
This way of telling not only leaves no room to create complicity and involvement in the all the potential stakeholders, but it pushes away potential customers, employees or investors.
A good narrative involves and includes, it is never finished, it always leaves room for growth and for the events that can follow. A good narrative makes the audience feel that their decisions are crucial to your organization.
When the narrative is convincing, people are wired to worry about it. By convincing the public to understand your vision, you will end up with real supporters. This is where your narrative skills will play an important role.
BUSINESS NARRATIVE IS ESSENTIAL. IT REMINDS US OF THE PATH THAT SEPARATES THE FINAL GOAL FROM THE STARTING AMBITION.
WHAT CAN YOU DO WITH SONDER’S TRAINING PROGRAMS?
PRACTICALLY AYTHING.
Ideate New Projects. Develop New Products. Communicate Your Story. Manage Your Organization. Lead Your Team. Transfer Knowledge.
With a technical and practical knowledge and a deep understanding of how people think and communicate, this learning program will help you stand out and unlock your full potential at work and in life.
CREATE. SPREAD. ENGAGE.
Create A Narrative To Shape A Crystal Clear Message
As your business progresses, an evolving narrative becomes necessary. This is the key to engaging your audience to support your cause.
When storytelling is well organized, each event is an opportunity to send a message. Whether it’s celebrating success, communicating a crisis or recognizing a failure, good storytelling is the best tool for preserving reputation.
Involve the public in decisions without ever losing sight of who they are. Relationships are a two-way street and therefore they should be yours with your audience. This greater sense of involvement together with the shared purpose will keep them by your side on your journey.
EXPLORE ALL PROGRAMS
Sonder Industries offers a variety of training opportunities to professionals, entrepreneurs, companies and organizations around the world. Our programs are developed with the aim of widening access to quality knowledge and promoting understanding of global issues.
GET MORE DETAILS ON OUR TRAINING PROGRAMS AND THE CUSTOMIZATION TAILORED ON YOUR SPECIFIC NEEDS
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The Global Knowledge Network Aiming To Address Some Of The Biggest Challenges Of Out Time By Spreading Know-How And Innovation.